Purple Magazine #37: The Future Issue / Givenchy
Olivier Zahm (Ed.)
Purple Institute, 2022
Purple features The Future, avoiding two obvious scenarios: the optimistic narrative of the ’60s and ‘70s – which aimed to design the world of tomorrow, based on progress, space age, new age – and the dystopic vision of the ‘80s, with cyberpunk culture and artificial intelligence. As both visions are two sides of the same illusion: the future will either save or destroy us. Seeing it as impossible to predict, Purple sees the future as not a narrative or a destination, but simply something that happens to us. For this issue the team casted creatives and a few artists who truly incarnate the future: among them, trans philosopher Paul B. Preciado, Jon Rafman about cyberspace and gaming, non-binary artist Eliza Douglas and Balenciaga’s wonder Demna. All artists and designers featured are vehicles to the future and encourage us to open up to new possibilities – because the future is now.