The Elements of Brand Design
Jens Müller, Katharina Sussek
Taschen, 2026
€75,00
Branding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion. How do these elements work their magic on the way we perceive companies and products? From Netflix and Instagram to Nikeand Deutsche Bank, this volume deconstructs the design DNA of recognizable brands from all over the world.
From the late 19th century, symbols and names were used to identify different products. Soon after, corporate colors arrived, then custom typefaces, and ‘house styles’ for brochures, posters, and packaging. Roll on a century, the digital revolution has brought about a whole new raft of media, brand touchpoints and consumer experiences. Today’s designers and brand managers must keep interrogating the established principles to navigate these new playing fields. The work collected here proves that great brand creation and redesign are always rooted in conceptual individuality and visual originality.
ISBN: 9783836599788
