Masato Nakamura: QSC+mV (2001)

Masato Nakamura

Imschoot, Uitgevers, 2001


Artist book in an edition of 1000 copies.

In an extension of his 2001 Venice Biennial pavillion for Japan, Masato Nakamura has produced 1000 sets of plastic, accordion-style screens featuring McDonald’s golden arches logo printed on them.
The formula-like title QSC+mV is a clever play on a McDonald’s mantra: “Quality, service, and cleanliness makes value.”
Our copy is in perfect condition.

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4 plastic leporello loose leaves (15 in total), 21,3 x 15 cm in slipcase