Graphic Design: A History
Laurence King Publishing, 2019 (third edition)
This wide-ranging, seminal text offers an accessible account of the history of graphic design from the nineteenth century to the present day. Organized chronologically, the book makes an important critical contribution to the subject by presenting graphic design and typography as deeply embedded in the fabric of society in every era. This distinctive approach enables Stephen Eskilson to discuss the evolution of graphic design in light of prevailing political, social, military and economic conditions, as well as nationalism and gender. After surveying typography from Gutenburg to Bodoni, he traces the impact of the Industrial Revolution and the influence of Art Nouveau and the Arts and Craft movements on the graphic arts. In the richly contextualised chapters that follow, he chronicles the history of the early twentieth-century modernist design styles, the wartime politicization of American and Soviet regional styles, the Bauhaus, the rise of the International Style in the 1950s1960s, and the post-modern movement of the 1970s1980s right through to the challenges facing the worlds designers today. This second edition has been carefully reviewed and updated to best reflect contemporary scholarship. In addition to 75 new colour images, there is a revised final chapter that includes an up-to-date survey of the wealth of aesthetic, conceptual and technical developments in graphic design over the last few years.
For the third edition of Graphic Design Stephen Eskilson has, with the aid of over 500 new and existing images, updated key parts of the book. Most notably he has expanded the introduction to begin with the origins of writing and added a new chapter 11 that investigates current trends in digital design.
Organised chronologically, the book traces the impact of politics, economics, war, nationalism, colonialism, gender and art on graphic designers working in print and film and with the latest web, multimedia and emerging digital technologies.