From Type to Logo: The Best Logotypes From Around the World

Viction Workshop

Victionary, 2022


When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-ups and evolving brands put their best foot forward visually?

A key branding element used by many of the biggest companies around the world, a logotype revolves around a company’s name or initials and features typography as the main design approach. From Type to Logo details the processes of combining the two distinct design disciplines in a compelling book of case studies that make an inspiring reference point for budding and working branding professionals alike.


ISBN: 9789887566595

272 pagina's, geïllustreerd, 25,3 x 19,5 cm, hardcover, Engels