American Glamour and the Evolution of Modern Architecture
Alice T. Friedman
Yale University Press, New Haven, 2010
Featuring assessments of architectural examples ranging from Mies van der Rohe’s monolithic Seagram Building to Elvis Presley’s sprawling Graceland estate, as well as vintage photographs, advertisements, and posters, this book argues that new audiences and client groups with tastes rooted in popular entertainment made their presence felt in the cultural marketplace during the postwar period. The author suggests that American and European architecture and design increasingly reflected the values of a burgeoning consumer society, including a fundamental confidence in the power of material objects to transform the identity and status of those who owned them.