Magma Brand Gesign (Ed.)
Index Book, Barcelona, 2010
Spanning message and logo T-shirts to more abstract and arty models that transmit more cryptic messages, TypoShirt One showcases current and historical T-shirts from small, independent labels and artists to those created by globally recognized names and brands. Ever since the T-shirt crossed over from unadorned male innerwear item to a hugely popular unisex wardrobe staple more than half a century ago, no other piece of apparel has featured as many expressive and fascinating claims, statements, typefaces and “instant messages.” These transmitted messages gain an irreversible strength and power through the motifs that, in this book’s pages, are reduced to their substance, related to the form and content. Created for fans of graphic design, fashion and popular culture, TypoShirt One is an intriguing look at the wearable fabric canvases where these worlds–and words–meet.