The Shopkeepers: Storefront Business and the Future of Retail
Robert Klanten, Sven Ehmann, Sofia Borges (Eds.)
In the age of online shopping, opening a store and becoming a shopkeeper seems like a bold move. Yet from Vienna to Vancouver, storefronts are emerging once again as worthy opponents to commercial corporations. Customers embrace individual businesses that share the distinctive knowledge, personalities, vision, and humor of their owners.
Whether brand new and based on innovative ideas or passed down for generations and revamped, the stores and their shopkeepers featured in this book stand out for the singular experience they provide to their customers and the personal selection of items they sell. The Shopkeepers: Storefront Businesses and the Future of Retail celebrates the diversity and creativity of brick-and-mortar businesses, telling the stories of the shops and their unique owners.