Printed Matter in Fashion
Yūsuke Shōno, Natsumi Fujita, Ryūtarō Uchiyama
BNN Inc., Tokyo, 2009
Each season, there is a plethora of printed material issued by fashion brands both boutique and international used for promoting their latest collections and ideas. These can be of very high quality and sophistication with intense dedication to detail and aesthetic. This reference book serves as an introduction to the fashion world’s collection of printed material.