This is not about advertising, this is about people
Tom Bernardin, Mark Tutsset / Leo Burnett Worlwide
powerHouse, New York, 2010
HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry’s most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.