How to be a Graphic Designer, without losing your Soul
Stefan Sagmeister, Adrian Shaughnessy
Laurence King Publishing, London, 2005 (revised edition 2010)
Designers are quick to tell us about their sources of inspiration, but they are much less willing to reveal such critical matters as how to find work, how much they charge, and what to do when a client rejects three weeks of work and refuses to pay the bill. “How to be a graphic designer without losing your soul” addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work, and who want to avoid becoming hired drones working on soulless projects. Written by a designer for designers, it combines practical advice with philosophical guidance to help young professionals embark on their careers.
How should designers manage the creative process? What’s the first step in the successful interpretation of a brief? How do you generate ideas when everything just seems blank? How to be a graphic designer offers clear, concise guidance for these questions, along with focused, no-nonsense strategies for setting up, running, and promoting a studio, finding work, and collaborating with clients.
The book also includes inspiring interviews with ten leading designers, including Rudy VanderLans (“Emigre”), John Warwicker (Tomato), Neville Brody (Research Studios), and Andy Cruz (House Industries). All told, “How to be a graphic designer” covers just about every aspect of the profession, and stands as an indispensable guide for any young designer.
Graphic designers constantly complain that there is no career manual to guide them through the profession. Now, design consultant and writer Adrian Shaughnessy draws on the wealth of his experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work but want to avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and practical suggestions – that you wont have been taught at college – for running a successful business. Within each chapter there is inspirational guidance from a range of international designers who cite their personal mistakes and experiences as well as a chapter of one-on-one interviews with 10 leading designers including Neville Brody and John Warwicker.