Eat & Go: Branding for Takeaways & Restaurants
Promopress, Barcelona, (Paperback Edition) 2017
Showcasing over one hundred restaurants that offer both table and takeaway services, Eat & Go reveals the creative dimensions of designing packaging for takeaway food. From balancing aesthetic considerations against usability to conveying a restaurant’s brand image in an appealing way, designers working in this field face many fascinating challenges. In exploring what is both a quirky area of packaging design and a key aspect of the hospitality sector, Eat & Go offers creative food for thought for designers, marketing professionals and gourmets alike.