Droog: Here There Everywhere
Renny Ramakers, Agata Jaworska
Droog design, Amsterdam, 2014
The 16 projects and 9 chapters in the book ‘Here, There, Everywhere’ explore the value of dead stock, of downloadable design, of copying as a design method, of a self-invented service mentality typical of Manhattan, of the lack of an explicit national identity inherent to Belgium, of the Russian love for bling, of an alternative economy where materials become more expensive, and more.
Here, There, Everywhere is a journey through diverse places of the world, from the Canadian Arctic to the deserts of Dubai, with outcomes ranging from a luxury brand inspired by Russian consumption patterns with Metahaven to an imaginary society with space for a million identities inspired by Belgium’s apparent lack of a singular national identity with Erik Kessels.
From the future of nomadic living to imaginary brands, economic zones and societies, this book is a snapshot of realistic and imaginative findings by Droog Lab in collaboration with designers, architects and thinkers including Winy Maas, Metahaven, Jurgen Bey, Richard Hutten, Theo Deutinger, Mieke Gerritzen, Erik Kessels and others.