IBM: Eight-Striped Logo (Positive)

Steven Heller

Éditions Empire, 2018


Before defining the IBM company’s graphic look in 1956, Paul Rand had never designed an entire corporate identity. The American graphic designer had created many trademarks for advertising clients, but IBM was his first foray into the conservative realm of big business communications, as well as a turning point for him. This manual offers an in-depth look at the further evolution of IBM’s house style in the 1970s and ’80s, from logotypes, fonts, numerals, and type specimens, to highly detailed information on imprinting binders, signage, packaging, and related material. It shows how the graphic designer selects and fits together material to produce visual relationships.

SKU: 15924 Category:

ISBN: 9791095991076

292 pagina's, illustraties in kleur & z/w, 24 x 32 cm, paperback, Frans/Engels