Plastic Culture

How Japanese Toys Conquered the World

Woodrow Phoenix

In this book, British author Woodrow Phoenix takes a look at our relationship to toys in the twenty-first century, with particular reference to Japan—an exporter of both merchandise and ideas. Plastic toys based on Japanese comics, movies, and TV shows, from Astro Boy, Godzilla, and Gatchaman, to Power Rangers, Sailor Moon, and Pokémon have had a powerful effect on the imaginations and markets of the West, and have kick-started trends in design and pop culture that have crossed from Japan to the West and back East again.

Brimming with full-color illustrations of cult and limited-edition toys, with an in-depth look at the work of Japanese artists Takashi Murakami and Yoshitomo Nara, Hong Kong trendsetters Eric So and Michael Lau, and many other leading players in the world of designer toys this is a book that will appeal to a wide range of readers.

ISBN-13: 978-4-7700-3017-7

112 pages, numerous colour illustrations, 19 × 25 cm, hardcover, English

Kodansha International, Tokyo, 2006
€ 30.95