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Not For Sale • For Promo Only

New Directions in Promotional Design

Viction Workshop

Focusing on the creative and artistic directions in designing the latest promotional items, Not For Sale • For Promo Only explores the new avenue to construct powerful and effective messages in 120 most-coveted branding and advertising items that feature captivating use of materials, packaging and visual design. Most comprehensive ever, this book showcases a range of work varied from the most glamorous brand book and celebratory gift sets, to the more personal portfolios, invitations, mailers, brochures and shopping bags. Whether they are used as Brand Communication, Self-Promotion, Direct Marketing, Event Campaigns, etc. they are made for one simple, common reason - for promotion only.

ISBN-10:
ISBN-13: 978-988-17328-2-8

240 pages, full colour, 19 × 26,5 cm, paperback, English

Victionary, Hong Kong, 2011
€ 39.50

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