Green Dream

How Futur Cities Can Outsmart Nature

The Why Factory

Green Dream questions what is currently labelled as ‘green’ and in conjunction with experts elaborates how it ought to be defined. It challenges architectural conventions and looks into the potentials of new green architecture. It recognizes that green buildings alone do not make a green city, but also looks at potential solutions within the cities themselves, how it will change them and where the boundaries lie. Is a green city actually feasible? The Why Factory concludes that green is ultimately about performance. If you understand the metrics and numbers, then greenery can serve as inspiration. Visionary projects illustrate the green future that contextual, large-scale, imaginative and measurable architectural and urban projects might produce for us.
The Why Factory is a new global think-tank and research institute, led by Winy Maas/MVRDV and Delft University of Technology. The Why Factory advocates the necessity of research, theorization and politicization with regard to the urban future as the territory proper of architecture. The Why Factory initiates independent research projects, post-doctoral programmes, studios for MA courses in architecture and urbanism, post-doctoral studios at the Berlage Institute in Rotterdam, master classes, workshops, debates and round-table discussions.

The Why Factory explores the possibilities for the future develop¬ment of our cities, focusing on the production of models and visualizations for cities of the future. The Why Factory confronts our world’s existing reality with the future of the city.