The Laws of Simplicity

John Maeda

Maeda goes for "less is more": fewer features, fewer buttons and fewer gimmicks. He introduces practical strategies such as "SHE:" "Shrink, Hide, and Embody." These first three laws, based on reduction, efficiency and organization, form the foundation for concepts like the importance of context, etc. Maeda demonstrates how complex systems can become transparant. By admitting that the process isn't as easy as it seems, you can find more information on the MIT web site.