70s Style & Design

Dominic Lutyens, Kirsty Hislop

Unlike other studies devoted to the decade, 70s Style & Design presents the 1970s as a vitally important period in the creative arts. The book puts under the microscope an era that united such defining trends as Art Deco and the pop movement of the 1960s, and continues to influence today’s trendsetting tastemakers.

From artist Duggie Fields’s eye-popping flat to album covers of New Wavers like the B-52’s and glam rock’s David Bowie, from the slick advertising of Italian fashion house Fiorucci to such seminal book covers as Germaine Greer’s The Female Eunuch, the authors have gone beyond flares and platform shoes to address the design aesthetic of the decade. Architecture and design collectives, including the avant-garde Italian group Studio Alchimia, are also recognized as important contributors to the look and style of the 1970s.